Under the theme “75 years create trust”, the 75th company anniversary of SchäferRolls GmbH & Co. KG will be accompanied by a marketing campaign that will be visible throughout the entire anniversary year 2021 in digital newsletters, print advertisements in technical journals and, last but not least, with a photo exhibition at our location in Renningen. 
Behind every company stand its employees. Every product is made by people for people. Every business relationship is based on trust and trust is created by personal ties. What can make a company more personal than simply show the very people behind it: the employees? That’s precisely what we are aiming to do with our anniversary campaign: to give our customers and business partners a glimpse behind the scenes and lend a face and voice to the people behind SchäferRolls’ products. After all, behind every single roll cover, there’s a large team starting with Head Office to Sales, Purchasing, Engineering, Production, Distribution and finally Admin. We want to show how much creativity, skill, craftsmanship and organisational talent go into our products. To put a face to the people who perform these tasks on a daily basis, to make it all visible and to take the chance to say thank-you for their work, that is our goal.

Special thanks go to the campaign models who represent all SchäferRolls staff. Their open-mindedness and willingness to face the unfamiliar role of posing for the camera, taking the odd risk and to literally stand for – or in this case more “sit for” – SchäferRolls made the project possible. You can see an overview of the results in the photo gallery below.